Tag Archive | "Bottom Line"

Tags: , , , , , , , , , , , , , , , , , , , , , ,

See Google real-time in action


Google has launched ‘real-time’ search to give users up-to-the-second information.

The search engine will update its information at the same rate as it receives it, which means postings on sites such as Twitter and Facebook will appear immediately at the bottom of the page.

The new data – from more than a billion pages on the web – will scroll past in real-time, without any need to refresh the page. Users can also stop the page from continually scrolling by clicking on the ‘stop updating’ phrase.

Previously, a new search request was the only way to see the blog posts, status updates and other information that Google had collected since the previous query.

Scroll down to see Google real-time in action

Real-time: Google users can now see updates from sites such as Twitter and Facebook immediately on the Google search engineReal-time: Google users can now see updates from sites such as Twitter and Facebook immediately on the Google search engine

The information will be shown within Google’s normal results page and will also be available on smart phones like the iPhone.

A spokesman for Google said: ‘Now, immediately after conducting a search, you’ll be able to see live updates from people on popular sites like Twitter and Friendfeed, as well as headlines from news and blog posts that have been published seconds ago. 

 

 

 

‘All of these updates are ranked to show the freshest, most relevant results related to what you’re looking for.’

 

At an event staged at the Computer History Museum in California, Google said this was the first time ever that any search engine has integrated the real-time web into its results page.

‘Information is being created at a pace I have never seen before and in this environment, seconds matter,’ said Google fellow Amit Singhal.

Google real-time: The screen continually updates with new information, without the need to refresh. Users also have the option to pause the scrolling actionGoogle real-time: The screen continually updates with new information, without the need to refresh. Users also have the option to pause the scrolling action

‘There is so much information being generated out there that getting you relevant information is the key to the success of a product like this. It’s all about relevance, relevance, relevance.’

Google said the feature is now live and will take a couple of days to be rolled out across the world. Updates from Twitter will be included right away, while those from Facebook and MySpace are not expected to be integrated into results until the new year.

As social networking sites become increasingly popular forums for swapping opinions, offering news tips and highlighting interesting stories, Google, Yahoo and Microsoft have all been scrambling to retool their search engines so they reel in and showcase real-time data more rapidly.

Google relies on its dominance of the search engine market to drive the bulk of more than $21billion (£13billion) in advertising sales annually.

The company would not be drawn, however, on the financial details of the deals it has done with Twitter, MySpace and Facebook.

Facebook has publicly stated it is not making money on this collaboration and that the updates it will give Google come from the public profile pages that can be seen by anybody on the web.

Posted in Twitter ArticlesComments (0)

Tags: , , , ,

Top 100 Twitter Promotion tips for your Business – A Twitter guide by Position2


er Marketing Tips to Promote your Business Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business. Get started with the Twitter Guide 1. Create a Twitter account 2. Make sure, that you have selected a unique vanity URL for your Twitter account 3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html 4. Include a link to your corporate website 5. Promote your Twitter presence on your corporate website, client emails, etc. SEO juice – Recently, Google started indexing tweets; these tips could help you optimize your Twitter account. 6. Include your brand name as the title of your profile 7. Use the Google keywords tool and shortlist important keywords relevant to your products 8. Include those keywords in your bio 9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google 10. Get re-tweeted and increase backlinks for your content A “following” strategy – This will help you to connect with your target audience. 11. Identify your target audience based on their interests 12. Use hashtags “#” (Hashtags are a community-driven convention to add additional context and metadata to your tweets) to search for your target audience using this tool: http://wefollow.com/ 13. Use more directories for search such as: http://www.twellow.com/,http://justtweetit.com/ etc. 14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/ Identify local Twitter users or tweeple – If you are a company that serves only a particular location, networking with local tweeple will add more value to your business. 15. Follow influencers in your location using this tool: http://twitterholic.com/. This tool lists all the influencers on Twitter, based on the number of followers and location. 16. Enter keywords relevant to your product and use the “near this place” option in Twitter’s advanced search to identify tweeple who are interested in your product 17. Search for tweeple near your location using this tool: http://www.tweepz.com/ 18. Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/ How to make your tweets effective 19. If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features 20. Download Tweetdeck for more power tweeting from your desktop 21. You can add additional Twitter accounts in Tweetdeck and control them using a single application 22. Schedule important tweets in advance using this tool: http://www.tweetlater.com/ 23. Use: http://cotweet.com/ for collaborative tweeting What to tweet on – Starting and joining the right conversation(s) will give you more exposure. 24. Post tweets based on the interests of your followers 25. Search for topics relevant to your product(s) and talk to influencers 26. Use hashtags to power the conversation 27. Post tweets about useful links and articles 28. Use: http://happn.in/ to talk about the trends in your locality. Twit research – Twitter is a good source for market data as prospective customers are present there. 29. Finalize the sample size of the search. 30. List hashtags relevant to your research objective 31. Get secondary data for your research based on hashtags by using this tool:http://twubs.com/ 32. Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/ Get feedback –As Twitter is a real-time medium, organizations use Twitter to get direct feedback from customers. 33. Get feedback from customers and other tweeple by replying and directly messaging them 34. Use hashtags to organize the feedback 35. Get feedback from local tweeple using this tool: http://nearbytweets.com/ 36. Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback 37. Post new product screenshots in http://twitpic.com/ and get instant feedback from your followers Twit hiring – If you are looking to hire people for your organization, Twitter is another source to find the right talent. 38. Search for job seekers near your location using advanced search features in Twitter public search 39. Use hashtags in your tweets to reach active job seekers 40. Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer 41. Use: http://twitpic.com/ to share corporate events to show job seekers your organization’s work culture 42. You can also use Twitter to conduct background checks on employees by using the Twitter advanced public search. Tweetup – “Is an organized or impromptu gathering of people that use Twitter.” Tweetup is an excellent platform to promote products among local Tweeple. 43. Search for a Tweetup near your location using: http://nearbytweets.com/ 44. Organize a Tweetup in your locality using this tool: http://www.twtvite.com/ 45. Pitch for influencers in your location by attending Tweetups. 46. Give away promo codes to attendees in the Tweetup to spread your product virally. Follow your competition – This can give you insights on what your competitors are working on. 47. Follow your competitors on Twitter. 48. Use Twitter public search to get more insights on competitors’ activities 49. Analyze their Twitter account and follower patterns using: http://tweetstats.com/ 50. Compare your network statistics with competitors using: http://twitter-friends.com/ Twit coupons 51. Increase sales for your business by giving exclusive coupons to your followers 52. Use http://twtqpon.com/ to distribute coupons via Twitter 53. Get your tweets indexed in http://cheaptweet.com/ by using cheaptweet hashtag and increase exposure for your deals Twitter promotion 54. Now you can run sweepstakes offers via Twitter to create brand awareness, increase sales, etc. 55. Set the objective for Twitter promotion 56. Make sure that there is no bias in your promotion and be transparent in what you offer 57. To participate in the offer, ask users to include hashtags in their tweets 58. Track the performance of your campaign using this trend-tracking tool:http://www.trendrr.com/ 59. Make sure that you do not spam your followers and avoid sending too many tweets about your sweepstakes offers 60. Calculate the ROI of the campaign by breaking it down into: Number of new followers gained, products sold, new visitors to the websites, etc. Blog sync 61. Increase traffic to your blog by using this auto-feed tool, http://twitterfeed.com/ 62. Tweet the comments in your blog using this wordpress plug-in: http://www.jonbishop.com/commentwitter-plugin-page/ 63. Include your Twitter conversations in your blog using this wordpress plug-in: http://www.paulmc.org/whatithink/wordpress/plugins/twitter-friends-widget/ 64. Include a retweet button in your blog to spread it virally using Twitter. You can install the retweet button from here: http://tweetmeme.com/about/retweet_button Facebook sync 65. A Facebook page is a marketing channel for most brands. A marriage between Facebook and Twitter will initiate greater engagement and conversations 66. Integrate your Facebook page with Twitter using this Facebook application: http://apps.facebook.com/twitter/ 67. Avoid spamming your fans in your Facebook page with too many Twitter updates 68. Use this application: http://www.facebook.com/apps/application.php?id=115463795461 to post selective Twitter updates Press Release Optimization 69. Get more exposure for your Press Releases (PR) by sharing them on Twitter 70. Use keywords in the first 30 characters of your PR tweet for SEO 71. Ask your followers to retweet your PRs to spread them virally 72. Use hashtags to track the PRs 73. Deliver your PRs to top journalists on Twitter using this paid service: http://muckrack.com/press_releases 74. Analyze the number of tweets your PR receives using: http://www.trendrr.com/ Direct messages (DM) for direct marketing – DM’s are new way to market your product via Twitter 75. Avoid sending DMs to all of your followers 76. Analyze the interests of your followers before sending them DMs 77. Customize your offering in DM based on followers’ demographics 78. Avoid using automated tools for sending DM’s 79. Always maintain a human touch while sending DMs Brand monitoring 80. Monitor real-time conversations about your brand in Twitter to understand customers’ linguistics 81. To start with, use a simple tool like Twitter public search 82. Monitor various keywords associated with your brand using this tool: http://monitter.com/ 83. Manage multiple Twitter accounts and brand monitoring using one single tool: http://splitweet.com/ 84. Paid tools like Radian6 provide many insights along with real-time brand monitoring Customer support 85. Sometimes your brand will get punk’d in Twitter and customer support plays a vital role to protect your brand from crisis 86. Monitor your brand in real-time and respond to various customer tweets before a brand crisis occurs 87. Assign different queries to employees in concerned departments usinghttp://cotweet.com/ 88. Set up a 24/7 automated response for customers’ tweets by using this tool: http://www.localbunny.com/ 89. Analyze the number of issues solved via Twitter to measure ROI Twitter Insights 90. Measure your Twitter performance using parameters like retweet rank, Click Through Rate (CTR) of your tweets, follower count etc. 91. Find your retweet rank using: http://www.retweetrank.com/ 92. Track the CTR of your tweets by using short URL services like: http://bit.ly/ 93. Analyze your web traffic from Twitter by adding UTM parameters in each tweet link using this tool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 94. Analyze your follower count at: http://twittercounter.com/ 95. Find which tweets help you gain or lose followers, using: http://www.tweeteffect.com/ 96. Measure your share of voice by using tools like Radian6 Security tips 97. Never use third party Twitter applications that do not support Oath authentication 98. Use strong passwords to protect your account from hackers. Use this tool: http://strongpasswordgenerator.com/ to generate strong passwords 99. If any security lapses occur on Twitter, change your password immediately 100. Do not click any links in DMs from strangers.

By: Maanasi RK

Posted in Twitter ArticlesComments (4)

Tags: , , , ,

A Twitter Plan is What You Need! Unless You Are an Old Time Marketer


As in many cases you may just end up being a lemming jumping off a cliff, Or as Robert Kiyosaki says the herd normally get slaughtered so I would recommend separating yourself from the herd. By knowing more learning more and taking more action than the rest of them.This is what will keep you ahead of the pack, and on the cutting edge of Internet technology. So plan your Twitter traffic generation plan and know what you are doing so you can start profiting starting right now from your Twitter account/accounts today.

Don’t put it off putting things off normally means that you will not get them done, Write down your goals for your Twitter account and get started on it right away. Every day that goes by that you are not starting you are losing followers and prospects. Which also means you are losing traffic to your site, which normally would convert into optins and money. So you really do not want to be losing all these leads and money my friend. So get started if you do not have a clue how to start how to set it up find a mentor who can show you.

I’m sure there are many other good offers out there on the Internet. So don’t procrastinate don’t make excuses just do it at the end of the day you are responsible for your success or ultimately your failures. Sometimes events circumstances happen which take some things out of your control,the answer to this is not to quit maybe you need to change your angle or what you are selling, or to who you are selling it. Ultimately if you want to be successful the only thing you need to do is not quit.

That’s the bottom line keep learning from your mistakes, keep growing, provide value for other people then you are on your way to being successful,You must also take massive action. When are you gonna start implementing Your Twitter Plans and start making a difference in your bottom line, I think it should be today! Don’t You? What seeds have you planted this week if you want to start reaping a harvest in your financial life. You need to plant some seeds look at these actions as your seeds being planted. Which in the long term will expand your financial harvest so you your family and everyone you come into contact with will reap the rewards.This will serve you well for a long time to come and your family as well if you let it. If You Would Like.

More Information on Twitter Marketing feel free to contact me on my blog http://www.asksotiris.com where you can also register for an Internet Marketing Coaching Session. Or you can check out my website on Twitter http://www.thetwitterplan.com to find out more information on how to set up your Twitter account and automate it.So it can be running for you 24/7 even when you are sleeping.



By: Sotiris Bassakaropoulos

Posted in Twitter ArticlesComments (0)


Name:
Email:

We hate spam as much as you do!
Your email address will never be sold or shared.