The business world has recently been inundated with the buzz about Twitter, a web-based social networking application assisting those who wish to keep in touch with customers, clients and friends.  Remarkably, it’s already allowed some entrepreneurs to double their clientele while efficiently enhancing their word of mouth marketing.  The following will provide a thumb-nail sketch of the most important steps and tips for effectively using Twitter.

Getting Started

I highly suggest making your username, your business name.  This will add a branding element in addition to Google ranking your Twitter account for your company searches, thus increases your prospects’ chances of finding you online.

For your profile image, use a picture of yourself so that followers can associate your image with the company name.  This is especially true if you as the owner are doing the tweeting.

When designing your profile background, use one of the templates provided by sites like Twitterbacks or FreeTwitterDesign.

Customize your account as much as possible by creating relevant a username, image and background to convey your brand.

Using Tweetdeck

After creating your account and customizing your profile, it’s vital to supplement your account with a management tool or application.  Tweetdeck is probably the most used site for this which allows you to update and use Twitter more efficiently.  Having thousands of followers necessitates the ability to filter the multitude of conversations.  For example, it can allow you to just see a handful of your friends’ tweets even though you may be following 5,000 people.

It also lets your search for a group of people based on keywords specific to a given business.  The possibilities are virtually endless with this capability when you consider a local business seeking to track a certain town or zip code.

Personality

So many businesses fail because their customers do not know, like, and trust them.  Today in 2009 it has never been easier for small business owners to integrate their personal touch with their product by using the internet and social media sites like Twitter.

The less personable you seem, the less likely consumers will believe you.  Consequently, you should also feel free to tweet non-business updates that allow your customers to acclimate themselves with your true character and interests.

Building Value

Don’t expect to have thousands of followers from week one.  Rather, focus on building true customer loyalty and satisfaction by what they take away from your updates.  Your goal is to garner a core group of fans who end up telling their friends about who you are and what you have to offer.

One example of this is by you giving free advice, tutorials or samples to consumers that need your product or service.  It strengthens your reputations and integrity if done with sincere honesty.  In the long run these customers will remember you when their need arises, thus equating to more sales and greater revenue.

Summary

Twitter offers businesses a new way to connect with consumers and build customer loyalty. It’s important to take the right steps to make your profile and workflow receptive to new customers. Properly fill out your profile, use a Twitter application like Tweetdeck, and create a strategy for your business to make the best use of this new social platform.



By: Daniel D

I personally have been Tweeting for a few months. But I use the phrase “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool.

Recently I’ve started paying more attention to it for a few reasons; my mother-in-law was at a librarian conference recently and attended a session on Twitter. I got into a conversation with her about it, and then the next day I saw John Reese’s email about Twitter. It seems like there is a lot of twittering about Twitter going on. What is Twitter?

According to the Twitter FAQ, “Twitter is for staying in touch and keeping up with friends no matter where you are or what you’re doing.”

Wikipedia says, “Twitter is a free social networking and micro-blogging service that allows users to send updates via SMS, instant messaging, email, to the Twitter website, or any one of the multitude of Twitter applications now available”.

Basically Twitter asks the question, “What are you doing?” and allows you to send a short update (your tweets are limited to 140 characters) to your followers (family, friends, colleagues, customers, potential customers etc).

Twitter allows you to send and receive updates (also called tweets) via your browser, email, instant messaging clients and SMS (using your cell phone). No matter where you are, you can tweet!

I haven’t been following Twitter since day 1, so I’m not going to comment on it’s evolution but I will speculate that as its popularity grows, as more and more marketers use it, 2 things are inevitable:

1. Rules on Twitter etiquette will continue to evolve as we learn what we like and dislike about it, and as we respond to the inevitable abuse of Twitter (don’t mean to sound negative but it happens with each exciting new opportunity ‘ people end up abusing it).

2. More and more companies will jump on board and try to get in on the conversation.

Start Twittering, (or is it Tweeting?)

Remember, when you first join Twitter, it can feel like a lonely place. When you aren’t following anyone and no one is following you, you may find yourself asking “what is the point?” I’ve heard so many people say they just don’t get it. In fact, I’ve said that myself.

The key is to find the Tweets you want to follow so you can keep your finger on the pulse of your niche. The next key is to start building your followers. More on that in a minute.

How can Twitter help your business?

The more contact you have with a potential customer, the more likely you are to get their business. You can stay “top of mind” through Twitter. Let them know what’s new in your industry, in your company etc. You become a source of quick news flashes for them.

Here are just a few of the benefits of Twitter: – It reminds people that you exist

- It shows people you have something to say

- It shows them that you are human

- It allows you to mention new offers, sales and breaking news immediately

- It allows you to form a more casual relationship

- You can use Twitter to promote your social bookmarking submissions.

- You can ask for referrals, suggestions, feedback and help, and people will respond.

Twitter is also fun and is contributing to the new language we are constantly developing. For example “Twitterference” ‘ the intrusion of twitter updates on your phone making it hard to have a conversation on your phone.

Finding Followers:

Start by reaching out to your friends, family, mailing list etc. You can also add your Twitter link to your email signature line; add links to your website and Blog. Mention your Twitter account in your newsletter.

Twitter Rules

One cardinal rule (that is in your best interest to follow): if you use Twitter as a pure sales tool, you will lose followers quickly. As with all forms of social media, it is about creating a conversation and sharing news ‘ it’s not all about you shoving your sales message down their throats.

Tweets are limited to 140 characters. This is to allow them to be easily sent over mobile SMS systems.

You aren’t able to embed HTML with the exception of hyperlinks. (But they are no-follow links, so they won’t help you in your SEO quest for backlinks) Bonus: Twitter automatically uses the TinyURL service to shorten links.

Don’t tweet too much, or too little. There is no magic number and it varies according to your audience. Some people say don’t update more than once per hour. Others say not more than once or twice a day. I tend to be in the once or twice a day camp. If there is breaking news and some days you just have to update more often then it’s OK. If your tweets are valuable information people will be more tolerant of frequent updates.

On the other hand if you are too quiet, people have nothing to follow so make sure you find that balance and tweet just enough to keep people informed but not annoyed.

Don’t forget that your profile shows a history of all your tweets, so if a new person comes along and sees that you don’t have many tweets they may decide you aren’t worthy of following. Also if your past tweets aren’t informative or interesting, you lose some potential followers.

You’ll find that sometimes you get involved in personal conversation with someone. Try to avoid doing too much of this. Not everyone will be interested in your personal communications. If you do need to do this, put the @ symbol in front of somebody’s name ‘ this indicates that this message is for them.

One thing to keep in mind about personal conversation tweets – some people who are following you may not be following the person you are talking to. This means they get only one half of the conversation. One suggestion is to word your tweet so that spectators have an idea of what you are talking about. That way, they can feel more included in the conversation.

Trust and Twitter

With so much hype in marketing, people are really looking for a company that can trust. You can build trust with prospects by allowing them to get to know you, and by providing them with information. Twitter allows you to do just that.

A great tip: look at your own Tweet history ‘ is the information valuable, does it build trust? Would you want to follow yourself?

Get tweeting!

It may take some trial and error, and you probably want to check out what others are tweeting about to get a feel for the style. But don’t spend too long lurking ‘ check it out and then jump on in.



By: Jennifer Horowitz