Twitter has come on to the social media scene in a strong way. With millions of “Tweeters” around the globe, this is a hard market to blank. What makes Twitter different from other social media sites? Why should special interest or consideration be paid to using Twitter over MySpace or Face Book in terms of target marketing? These questions are sure to spring to mind for the uninitiated they’re simply answered after only a short experience with Twitter.
Twitter is extremely different from the traditional social media formats like MySpace and Face Book. First, Twitter is massively easier and easier to use, even for a technology beginner. While the other formats need extensive profiles, parts and upkeep of a private profile site, Twitter needs an easy registration to create the profile, then a user is off and running. These add-ons can also manage contacts, replies to posts and updates from “Tweeters” whom the user has selected to follow.
Twitter is also unique in the fact that personal information is not available unless the user posts it as a “Tweet.” , folk are loads more ok with interacting freely and networking with others. On the standard social media it is rare to see any one with over about a thousand folk in their network ; however, there are man “Tweeters” with disciples ranging into the hundreds of thousands and even millions. ( Think Ashton Kutcher ). But how does this relate to targeted Marketing? Actually a massive market exists, but targeting express market segments is easy on Twitter too. Many Twitter members are promotional spammers, just putting huge volume out, in hope of some interest. This is not what this article is referring to or advocating.
Twitter has a “real time” search capability, which allows users to view “tweet” threads on any keywords searched for. This allows a marketer to search for their service or product keywords, and to find those “Tweeters” whom are currently discussing subjects related to their products or services. This is particularly helpful when those potential shoppers state that they’re looking to purchase or have a need for those items. These replies can contain links to sites and categorical pages. Therefore , it is straightforward to direct qualified, interested traffic to your through such focused postings.
However, Twitter offers another advantage as well…Through network building, your reach is increased. Every user who follows your account also gets a copy of each posting you make. With a huge following, this will mean thousands, or in Ashton Kutcher’s case, millions of links to your site with a single focused posting. Because of this, it’s important to socialize and be real, as well as to do business posts.
This is helpful as it can be adapted to RSS feeds. These feeds may be employed to create interest in your website, as people who visit your internet site may subscribe to your Twitter feed to keep up to date on information, product offerings, sales, or merely on your goings on.
In doing focused selling for a customer, I have created countless links through posts, but i have also established a mutual following with two key manufacturers who supply my client with products. The value of this is twofold, one I am getting up to date information from key providers and two, suppliers see my efforts to raise sales for one of their distributors, which increases sales for them. Never undervalue the value of good PR like that. One caveat, keep your personal shares business acceptable, you do not need to share things which could create a negative image of you or your company. My final tip for Tweeting into commercial success is to just jump in a give it a try.
By: Sasha Edwards
Twitter is extremely different from the traditional social media formats like MySpace and Face Book. First, Twitter is massively easier and easier to use, even for a technology beginner. While the other formats need extensive profiles, parts and upkeep of a private profile site, Twitter needs an easy registration to create the profile, then a user is off and running. These add-ons can also manage contacts, replies to posts and updates from “Tweeters” whom the user has selected to follow.
Twitter is also unique in the fact that personal information is not available unless the user posts it as a “Tweet.” , folk are loads more ok with interacting freely and networking with others. On the standard social media it is rare to see any one with over about a thousand folk in their network ; however, there are man “Tweeters” with disciples ranging into the hundreds of thousands and even millions. ( Think Ashton Kutcher ). But how does this relate to targeted Marketing? Actually a massive market exists, but targeting express market segments is easy on Twitter too. Many Twitter members are promotional spammers, just putting huge volume out, in hope of some interest. This is not what this article is referring to or advocating.
Twitter has a “real time” search capability, which allows users to view “tweet” threads on any keywords searched for. This allows a marketer to search for their service or product keywords, and to find those “Tweeters” whom are currently discussing subjects related to their products or services. This is particularly helpful when those potential shoppers state that they’re looking to purchase or have a need for those items. These replies can contain links to sites and categorical pages. Therefore , it is straightforward to direct qualified, interested traffic to your through such focused postings.
However, Twitter offers another advantage as well…Through network building, your reach is increased. Every user who follows your account also gets a copy of each posting you make. With a huge following, this will mean thousands, or in Ashton Kutcher’s case, millions of links to your site with a single focused posting. Because of this, it’s important to socialize and be real, as well as to do business posts.
This is helpful as it can be adapted to RSS feeds. These feeds may be employed to create interest in your website, as people who visit your internet site may subscribe to your Twitter feed to keep up to date on information, product offerings, sales, or merely on your goings on.
In doing focused selling for a customer, I have created countless links through posts, but i have also established a mutual following with two key manufacturers who supply my client with products. The value of this is twofold, one I am getting up to date information from key providers and two, suppliers see my efforts to raise sales for one of their distributors, which increases sales for them. Never undervalue the value of good PR like that. One caveat, keep your personal shares business acceptable, you do not need to share things which could create a negative image of you or your company. My final tip for Tweeting into commercial success is to just jump in a give it a try.
By: Sasha Edwards
